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Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
focus groups where 24 participants were asked to read two articles- one written by a journalist, one written by a sponsored content provider. From there, users were asked a series of semi-structured questions related to the articles in order to access...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...